Neutral 0% Baby Shampoo is a gentle, caring, sensitive baby shampoo specially designed to wash your baby's delicate scalp and hair. Bathe a newborn with no worries! It is baby hair care at its finest! It is ideal for those with skin allergies or sensitive skin. It contains 0% perfumes, colorants and parabens. Although the baby shampoo has been specially designed with sensitive skin in mind it is suitable for all skin types. It has been dermatologically tested and approved.